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Financial Engagement Strategies for the New Healthcare Consumer: How Retailization Is Shaping Revenue Cycle Strategy

9 Aug 2016 11:00 AM | Ronald Gallagher (Administrator)
Speakers: Karen Friemoth

Summary:
As a new generation of healthcare consumers enters the market and patients of all ages are being asked to pay more for medical expenses, expectations for a retail-like experience are becoming the norm. Price transparency, patient financing, payment technologies and personalized service will influence patients’ decisions about which providers to choose and which treatments to pursue. In this shifting market, healthcare providers that transform their revenue cycle to meet the financial needs of these new healthcare consumers will have an edge in attracting new patients, boosting satisfaction and loyalty with current patients, and increasing volume and revenue.

Learning Objectives:
  • Discuss the impact changing demographics and the healthcare affordability gap are having on the industry.
  • List how other leading healthcare providers are meeting the needs of patients as consumers.
  • Identify how to boost collections through improved patient financial engagement.

Take Away:
Recognize the enormous opportunity to engage with patients using retail tactics familiar to consumers.

Speaker Biography:
Karen Friemoth has more than 13 years of experience in a broad range of revenue cycle positions. She is a Certified Revenue Cycle Representative with HFMA and is an expert in the areas of patient and consumer billing, payment processes and offerings, and patient communications. Prior to joining CarePayment, Karen served as a Regional Vice President at Emdeon.
Field of Study: Specialized Knowledge
Delivery Method: Group Internet Based
Program Level: Intermediate
Prerequisite(s): None
Advanced Preparation: None
Cost: Free
CPE Hours: 1.0 Hours CPE
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